Field Marketing
Events, GTM Programs & Experiential Brand Activations
Summary
My experience includes the strategy, design, and execution of field marketing programs, large-scale events, experiential campaigns, and brand activations designed to increase engagement, brand awareness, and measurable business impact.
I have led projects ranging from local programs, guerrilla marketing, and on-premise sampling to global campaigns, trade shows, sponsorships, and interactive experiences at multi-day events.
Depending on each program’s objectives, I have tracked results including lead generation, conversions, direct sales, attendance, engagement, user-generated content, pipeline contribution, and overall ROI, using these insights to improve future campaigns.
I have managed large budgets and teams of brand ambassadors and production staff, keeping projects on schedule and within budget while developing partnerships with advertising and PR teams, venues, vendors, and service providers.
The examples below include selected experiential events, field marketing programs, and brand activations I managed in different markets for brands across industries including CPG and hospitality.
C4 Energy | Field Marketing LEad
Miami International Fitness Expo, C4 Energy Sponsorship
C4 Energy x Equinox, Brand Activations
Miami Heat Games, Guerrilla Marketing
Guerrilla Marketing @ FTX Arena, Miami
Only in Dade x C4 Energy
Selina | Marketing LEad
Selina, Luna Nueva Loyalty Program Launch, Palermo Soho
Weekly Events & Workshops
Additional Events
Kellogg's, Brand Activation, SOBEWFF, Miami Beach (Brand Activation Management)
Patron Tequila, Brand Activation, Formula One Miami Grand Prix (Brand Activation Management)
Old Parr Brand Activation, Miami Art Basel
Corona, On-Premise Sampling and Experiential Marketing, Wrigley Field Chicago, IL (Brand Activation Management)
Corona, On-Premise Sampling and Experiential Marketing, Wrigley Field Chicago, IL (Brand Activation Management)
Tequila 512, On-Premise Sampling, Miami, FL (Brand Activation Management)
Bacardi, On-Premise Sampling, Key Largo, FL (Brand Activation Management)
Geico, Experiential Marketing & Lead Generation Campaign, Ruido Fest, Chicago, IL (Brand Activation Management)
Event Management, Chicago, IL
Joker Events, Event Sales & Marketing Manager
