What I do

I design and lead field marketing programs, events, and GTM initiatives that strengthen market presence, connect companies with customers, prospects, and partners, and drive business growth.

My experience includes building programs and events from the ground up and managing strategy, budgets, vendors, partnerships, creative development, on-site execution, measurement, and optimization. I have worked across B2B and B2C environments, combining strategic planning with hands-on execution and close collaboration with sales, marketing, partners, and other stakeholders.

I focus on delivering measurable results by identifying the right opportunities, integrating them into strategies aligned with business goals and priorities, and using performance metrics and qualitative insights to improve future initiatives.

Experience

My experience spans sales and marketing leadership, field marketing programs, and GTM strategy and execution across U.S. and international markets. Each role has strengthened my ability to translate business goals into coordinated initiatives that drive growth and market expansion.

Field Marketing & GTM Consultant

BORELLE CONSULTING

  • Advised B2B and B2C clients on go-to-market strategy, brand strategy, and marketing programs across the U.S. and Argentina.

  • Led field marketing programs for technology, hospitality, and CPG brands across Miami, Chicago, and Buenos Aires. Managed 20+ brand ambassadors and production staff and led partnerships, activations, and events reaching 15,000+ attendees.

Marketing Lead

SELINA

  • Managed local execution of global marketing initiatives, aligning stakeholders across Europe, North America, and LATAM to deliver consistent, on-time execution within budget.

  • Designed and managed multi-channel campaigns and strategic partnerships to launch Selina’s loyalty program in Buenos Aires, supporting customer retention and brand recognition.

Sales and Marketing Manager

JOKER EVENTS

  • Led sales and marketing operations for venues hosting events with 400+ guests; developed partnerships and lead-generation strategies that increased sales by 20% in Q1 and reduced costs by 30%

  • Hired and trained a team of 10+ sales coordinators and event staff, improving conversion rates, customer lifetime value, and operational efficiency.